Please open this link on a desktop or laptop computer for the intended experience.
Incorrect password
Prepared for TrueLayer / Full proposal
Two stories, one moment. A European launch in Amsterdam, a national growth story in Ireland.
May 2026
The Ask
TrueLayer uses Money20/20 Europe as the launch moment for a major M&A and new product announcement, centred on the acquisition of a Dutch company. This creates a strong local hook for Amsterdam, while giving the announcement clear relevance across the wider European fintech and payments ecosystem.
Beachhut supports the Money20/20 project on the ground in Amsterdam, leveraging our European media contacts to manage journalist engagement, maximise opportunities around the announcement, and support media activity tied to TrueLayer's evening event.
TrueLayer's Irish office expansion provides a dedicated growth story for Irish media, highlighting the company's investment in the market and the role of Ireland within its wider European strategy.
For the Irish expansion, Beachhut leverages our Irish media relationships to build a national business and technology story around TrueLayer's growth in the market.
The Approach
Use the acquisition of a Dutch company to drive local relevance. Position the deal as a significant moment for the Netherlands' fintech ecosystem and TrueLayer's European growth.
Target specialist payments, open banking and fintech outlets to build sector credibility and highlight the product and market implications of the announcement.
Support the London agency in securing broader international coverage. Beachhut focused on strengthening the European angle and maximising on-site opportunities at Money20/20.
Use the office expansion to build a dedicated national story, highlighting TrueLayer's investment in Ireland and its growing European footprint.
Creative Content
Real-time monitoring for moments where TrueLayer's voice belongs in the conversation.
Bylined pieces and op-eds positioning the leadership team as authorities on open banking and payments.
Customer stories that ground TrueLayer's product claims in real outcomes.
Founder and exec features in business and tech press building reputational depth.
Original research and proprietary data turned into earned-media moments.
Reactive comment on regulatory changes, market moves, and competitor news.
M&A, product, and partnership news shaped for maximum trade and tier 1 pickup.
Q&A and interview formats that put founders in front of the right journalists.
Pricing & KPIs
M&A Announcement
Money20/20 launch coverage only.
M&A + Irish Announcement
Both stories, full event support.
Tier 1 pieces
National and international top-tier outlets.
Trade / tier 2 pieces
Specialist fintech, payments, open banking outlets.
Ongoing scanning & commentary
In addition to announcement-led work, we scan daily for opportunities to comment on industry-related issues.
Pricing valid until 31 May 2026. Fees quoted exclusive of VAT.
About Beachhut
Beachhut PR was founded in Dublin nearly 15 years ago by Paul Hayes to support Ireland's tech startup ecosystem. Since then, we've expanded to Belfast, Amsterdam, and London, reflecting the international focus of our clients who often use Ireland as a launchpad into Europe.
Our roots are in early-stage tech, guiding companies from scrappy startups through seed, Series A and B rounds, all the way to unicorn and enterprise status.
Today, we work across many tech sectors including AI, fintech, medtech, mobility, web3, quantum, and traditional enterprise tech, as well as professional services firms that specialise in tech. Our client roster spans high-growth scale-ups to global brands.
We specialise in earned media, building strong relationships with tech and business journalists globally. We focus on quality over quantity, tailoring stories for maximum impact and following up with smart amplification.
What sets Beachhut apart? We understand tech.
There is no learning curve for us. From legacy systems to quantum computing, we know what works at every stage of the journey, and we're connected to the people who matter to you.
Client Roster
From supporting first-time to serial entrepreneurs, we have been in the trenches with some of the world's fastest-growing tech start-ups and scale-ups.
Across FinTech, Emerging Tech, Mobility, AI & Health-tech, plus events partnerships with Dublin Tech Summit and HumanX.
Selected Coverage
Irish Times. Business Post. Newstalk. RTE. Irish Independent. The Currency. Sifted. Financial Times. Reuters. From announcement amplification to expert commentary to executive profiling. Click any clipping to enlarge.
Op-Ed Placement
Funding Announcement
Corporate Profiling
Event Coverage
CEO Profiling
Expansion & Growth
Partnership News
Profile Interview
Data-Led Insight
Expert Commentary
Example Tier 1 Coverage
Analysis · Open Banking
Money20/20 Europe, Amsterdam
The London-headquartered firm's M&A move signals a new chapter, with a meaningful Dutch presence and a renewed commitment to Ireland as a European base.
Sifted Reporter
5 min read
For years, TrueLayer has been one of Europe's most ambitious open banking players, yet quietly British. That ends this week. The London-headquartered firm has used its Money20/20 stage in Amsterdam to confirm a long-rumoured acquisition of a Dutch payments business, alongside an expansion of its Irish operations that gives the company a real European footprint for the first time...
Illustrative example only. Not actual published coverage.
Your Account Team
Aaron Linnane
Senior Account Manager
AmsterdamAaron is an accomplished Senior Manager based in Amsterdam, where he has played a pivotal role in driving impactful campaigns for a diverse range of tech startups during his initial tenure at Beachhut. His experience and expertise led him to transition into the role of International Public Relations Manager at Ryanair, where he developed and executed strategic PR campaigns across multiple markets, before returning to Beachhut.
With a Master's degree in Public Relations & Strategic Communications from Dublin City University, Aaron's passion for creating engaging stories and staying abreast of industry trends drives his success in delivering innovative solutions for clients at Beachhut.
Barry Bracken
International PR Director
AmsterdamBased in Amsterdam, Barry is a senior strategic communications leader with 15 years' experience working with global organisations and fast-scaling tech brands including VanMoof, UNICEF, DataSnipper, and The World Bank. He began his career at Ireland's national broadcaster, RTE. Industry-agnostic and mission-driven, he has worked across sectors spanning broadcast journalism, government and public affairs, non-profit, and technology (B2B and B2C).
Barry specialises in developing communications strategies that build reputation, manage risk, and drive high-impact visibility across markets. Originally from Ireland, he is a graduate of TU Dublin, Dublin City University, and holds an MSc in Communication Science from the University of Amsterdam.
Bella Kuttel
Account Executive
LondonBella holds an LLB in Law and Politics from The University of Edinburgh and an MSc in Entrepreneurship from University College London (1st), where she developed a love of new ideas. Before joining Beachhut, Bella put her legal foundation and practical experience to work, advising early-stage founders and tech ventures in different international markets.
Now at Beachhut, Bella's mission is to get ambitious ideas noticed. When she's not working, Bella is a hands-on creative thinker with a love for design, fashion, and sustainability.
Your Strategic Team
Paul Hayes
Founder
DublinAt Beachhut, Paul drives strategy for a wide variety of tech clients in multiple verticals and geographies. He is known as one of the best connectors in the Irish tech ecosystem and has mentored over 150 startups through Launchpad, DCU Ryan Academy, and Dogpatch Labs. He works with founders on all aspects of their strategic communication from fundraising to IPO.
Paul has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many global tech events, he has delivered innovative marketing strategies at international trade shows such as GDC and SxSW. He was a founder of Games Ireland and is the Irish Co-ordinator of the European Association of Communication Directors.
Niall McLoughlin
CEO
DublinNiall has been a leader in both the Communications and Non-profit sector for over 20 years. He began his career at Fleishman Hillard, prior to setting up his own PR consultancy, Ross Communications.
Transitioning into the Non-profit sector, Niall used his entrepreneurial and commercial skills to drive growth in both Irish and international organisations. As CEO of the Irish Youth Foundation, he collaborated with some of Ireland's top Blue Chip companies delivering best-in-class CSR campaigns and events. Most recently he was CEO of World Vision Ireland, part of the world's largest NGO. Niall is a creative and strategic thinker motivated by values and mission, high standards, and committed to getting results.
Case Study
Coinbase is the most trusted and compliant crypto platform, working to update the financial system that was built over 100 years ago by using crypto to provide people with more economic freedom. The company is focused on bringing the benefits of crypto to the rest of the world with its international expansion strategy.
Beachhut conducts PR for Coinbase across the European market, mainstream and Web3 media. Key geographies: UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics.
Selected coverage · click to expand
Case Study
Monzo is the leading digital bank in the UK, founded in 2015, serving over 14 million users with app-first personal and business accounts, and now expanding into Ireland. It operates without branches, focusing on transparent banking with instant spending notifications, savings pots, and 24/7 support. Monzo holds £16.6 billion in customer deposits.
Beachhut has worked with Monzo since their launch in Ireland in 2025, focused on the Irish market.
Selected coverage · click to expand
Five steps to live.