Beachhut

This presentation is desktop-only.

Please open this link on a desktop or laptop computer for the intended experience.

Beachhut

Enter password

Incorrect password

Beachhut

Prepared for TrueLayer / Full proposal

Money20/20 & Irish Expansion

Two stories, one moment. A European launch in Amsterdam, a national growth story in Ireland.

May 2026

The Ask

Two parallel stories, on the ground in Amsterdam and Ireland.

MONEY20/20 EUROPE, AMSTERDAM

TrueLayer uses Money20/20 Europe as the launch moment for a major M&A and new product announcement, centred on the acquisition of a Dutch company. This creates a strong local hook for Amsterdam, while giving the announcement clear relevance across the wider European fintech and payments ecosystem.

Beachhut supports the Money20/20 project on the ground in Amsterdam, leveraging our European media contacts to manage journalist engagement, maximise opportunities around the announcement, and support media activity tied to TrueLayer's evening event.

IRISH OFFICE EXPANSION

TrueLayer's Irish office expansion provides a dedicated growth story for Irish media, highlighting the company's investment in the market and the role of Ireland within its wider European strategy.

For the Irish expansion, Beachhut leverages our Irish media relationships to build a national business and technology story around TrueLayer's growth in the market.

The Approach

Four core media avenues, one coordinated push.

Dutch

Local relevance, fintech ecosystem

Use the acquisition of a Dutch company to drive local relevance. Position the deal as a significant moment for the Netherlands' fintech ecosystem and TrueLayer's European growth.

Fintech trade

Sector credibility

Target specialist payments, open banking and fintech outlets to build sector credibility and highlight the product and market implications of the announcement.

International

European angle, on-site at M20/20

Support the London agency in securing broader international coverage. Beachhut focused on strengthening the European angle and maximising on-site opportunities at Money20/20.

Irish

A national growth story

Use the office expansion to build a dedicated national story, highlighting TrueLayer's investment in Ireland and its growing European footprint.

Creative Content

Eight content disciplines, deployed as the story demands.

OPPORTUNITY SPOTTING

Real-time monitoring for moments where TrueLayer's voice belongs in the conversation.

THOUGHT LEADERSHIP

Bylined pieces and op-eds positioning the leadership team as authorities on open banking and payments.

TESTIMONIALS & CASE STUDIES

Customer stories that ground TrueLayer's product claims in real outcomes.

CORPORATE PROFILING

Founder and exec features in business and tech press building reputational depth.

DATA-LED INSIGHTS

Original research and proprietary data turned into earned-media moments.

COMMENTARIES

Reactive comment on regulatory changes, market moves, and competitor news.

ANNOUNCEMENTS

M&A, product, and partnership news shaped for maximum trade and tier 1 pickup.

EXECUTIVE INSIGHTS

Q&A and interview formats that put founders in front of the right journalists.

Pricing & KPIs

Dedicated team. Concrete deliverables.

€8k

M&A Announcement

Money20/20 launch coverage only.

€12k

M&A + Irish Announcement

Both stories, full event support.

SCOPE

  • ◆  Dedicated account team
  • ◆  Strategy & messaging
  • ◆  Writing & localisation of press releases
  • ◆  Media list development
  • ◆  Spokesperson media training
  • ◆  Outreach & introductions
  • ◆  Interview prep and staffing
  • ◆  Ongoing news monitoring & reports
  • ◆  Full event support around Money20/20

MINIMUM KPIs PER ANNOUNCEMENT

2x

Tier 1 pieces

National and international top-tier outlets.

5x

Trade / tier 2 pieces

Specialist fintech, payments, open banking outlets.

Ongoing scanning & commentary

In addition to announcement-led work, we scan daily for opportunities to comment on industry-related issues.

Pricing valid until 31 May 2026. Fees quoted exclusive of VAT.

About Beachhut

15 years inside tech.

Beachhut PR was founded in Dublin nearly 15 years ago by Paul Hayes to support Ireland's tech startup ecosystem. Since then, we've expanded to Belfast, Amsterdam, and London, reflecting the international focus of our clients who often use Ireland as a launchpad into Europe.

Our roots are in early-stage tech, guiding companies from scrappy startups through seed, Series A and B rounds, all the way to unicorn and enterprise status.

Today, we work across many tech sectors including AI, fintech, medtech, mobility, web3, quantum, and traditional enterprise tech, as well as professional services firms that specialise in tech. Our client roster spans high-growth scale-ups to global brands.

We specialise in earned media, building strong relationships with tech and business journalists globally. We focus on quality over quantity, tailoring stories for maximum impact and following up with smart amplification.

What sets Beachhut apart? We understand tech.

There is no learning curve for us. From legacy systems to quantum computing, we know what works at every stage of the journey, and we're connected to the people who matter to you.

Dublin (HQ) Belfast Amsterdam London

Client Roster

Pioneers in their verticals, leaders in their sectors.

From supporting first-time to serial entrepreneurs, we have been in the trenches with some of the world's fastest-growing tech start-ups and scale-ups.

Coinbase
Monzo
SumUp
CleverCards
Ubotica
Equal1
Manna
Partsol

Across FinTech, Emerging Tech, Mobility, AI & Health-tech, plus events partnerships with Dublin Tech Summit and HumanX.

Selected Coverage

Tier 1 placements across the announcement cycle.

Irish Times. Business Post. Newstalk. RTE. Irish Independent. The Currency. Sifted. Financial Times. Reuters. From announcement amplification to expert commentary to executive profiling. Click any clipping to enlarge.

Op-Ed

Op-Ed Placement

Funding Announcement

Funding Announcement

Corporate Profiling

Corporate Profiling

Event Coverage

Event Coverage

CEO Profile

CEO Profiling

Expansion and Growth

Expansion & Growth

Partnership Announcement

Partnership News

Profile Interview

Profile Interview

Data-led Coverage

Data-Led Insight

Expert Commentary

Expert Commentary

Example Tier 1 Coverage

What an announcement-day Sifted piece could look like.

sifted sifted.eu

Analysis · Open Banking

Money20/20 Europe, Amsterdam

TrueLayer goes deeper on Europe with a Dutch acquisition. The London open banking pioneer reshapes the EU payments map.

The London-headquartered firm's M&A move signals a new chapter, with a meaningful Dutch presence and a renewed commitment to Ireland as a European base.

Sifted Reporter

5 min read

For years, TrueLayer has been one of Europe's most ambitious open banking players, yet quietly British. That ends this week. The London-headquartered firm has used its Money20/20 stage in Amsterdam to confirm a long-rumoured acquisition of a Dutch payments business, alongside an expansion of its Irish operations that gives the company a real European footprint for the first time...

Illustrative example only. Not actual published coverage.

Your Account Team

Senior people. Full bios.

Aaron Linnane

Aaron Linnane

Senior Account Manager

Amsterdam

Aaron is an accomplished Senior Manager based in Amsterdam, where he has played a pivotal role in driving impactful campaigns for a diverse range of tech startups during his initial tenure at Beachhut. His experience and expertise led him to transition into the role of International Public Relations Manager at Ryanair, where he developed and executed strategic PR campaigns across multiple markets, before returning to Beachhut.

With a Master's degree in Public Relations & Strategic Communications from Dublin City University, Aaron's passion for creating engaging stories and staying abreast of industry trends drives his success in delivering innovative solutions for clients at Beachhut.

Barry Bracken

Barry Bracken

International PR Director

Amsterdam

Based in Amsterdam, Barry is a senior strategic communications leader with 15 years' experience working with global organisations and fast-scaling tech brands including VanMoof, UNICEF, DataSnipper, and The World Bank. He began his career at Ireland's national broadcaster, RTE. Industry-agnostic and mission-driven, he has worked across sectors spanning broadcast journalism, government and public affairs, non-profit, and technology (B2B and B2C).

Barry specialises in developing communications strategies that build reputation, manage risk, and drive high-impact visibility across markets. Originally from Ireland, he is a graduate of TU Dublin, Dublin City University, and holds an MSc in Communication Science from the University of Amsterdam.

Bella Kuttel

Bella Kuttel

Account Executive

London

Bella holds an LLB in Law and Politics from The University of Edinburgh and an MSc in Entrepreneurship from University College London (1st), where she developed a love of new ideas. Before joining Beachhut, Bella put her legal foundation and practical experience to work, advising early-stage founders and tech ventures in different international markets.

Now at Beachhut, Bella's mission is to get ambitious ideas noticed. When she's not working, Bella is a hands-on creative thinker with a love for design, fashion, and sustainability.

Your Strategic Team

Founder-led. Always in the room.

Paul Hayes

Paul Hayes

Founder

Dublin

At Beachhut, Paul drives strategy for a wide variety of tech clients in multiple verticals and geographies. He is known as one of the best connectors in the Irish tech ecosystem and has mentored over 150 startups through Launchpad, DCU Ryan Academy, and Dogpatch Labs. He works with founders on all aspects of their strategic communication from fundraising to IPO.

Paul has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many global tech events, he has delivered innovative marketing strategies at international trade shows such as GDC and SxSW. He was a founder of Games Ireland and is the Irish Co-ordinator of the European Association of Communication Directors.

Niall McLoughlin

Niall McLoughlin

CEO

Dublin

Niall has been a leader in both the Communications and Non-profit sector for over 20 years. He began his career at Fleishman Hillard, prior to setting up his own PR consultancy, Ross Communications.

Transitioning into the Non-profit sector, Niall used his entrepreneurial and commercial skills to drive growth in both Irish and international organisations. As CEO of the Irish Youth Foundation, he collaborated with some of Ireland's top Blue Chip companies delivering best-in-class CSR campaigns and events. Most recently he was CEO of World Vision Ireland, part of the world's largest NGO. Niall is a creative and strategic thinker motivated by values and mission, high standards, and committed to getting results.

Case Study

Coinbase

European PR for the most trusted crypto platform.

Coinbase is the most trusted and compliant crypto platform, working to update the financial system that was built over 100 years ago by using crypto to provide people with more economic freedom. The company is focused on bringing the benefits of crypto to the rest of the world with its international expansion strategy.

Beachhut conducts PR for Coinbase across the European market, mainstream and Web3 media. Key geographies: UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics.

PR OBJECTIVES

  • Profile country leads as authorities on the future of crypto and finance.
  • Amplify company news on regulation and global expansion.
  • Establish trust in new markets via product and impact narrative.

Selected coverage · click to expand

Coinbase coverage
Coinbase coverage

Case Study

Monzo

Irish market launch for the UK's leading digital bank.

Monzo is the leading digital bank in the UK, founded in 2015, serving over 14 million users with app-first personal and business accounts, and now expanding into Ireland. It operates without branches, focusing on transparent banking with instant spending notifications, savings pots, and 24/7 support. Monzo holds £16.6 billion in customer deposits.

Beachhut has worked with Monzo since their launch in Ireland in 2025, focused on the Irish market.

PR OBJECTIVES

  • Position Monzo as ultra-safe across financial, tech, business, consumer outlets.
  • Elevate leadership profile through strategic storytelling about Monzo's senior team.
  • Project product and ambition via targeted campaigns highlighting cutting-edge offering.

Selected coverage · click to expand

Monzo coverage
Monzo case study
Beachhut

Ready when you are.

Five steps to live.

1Review and respond with questions. 2Agree start date. 3Contract shared via SignNow. 4Messaging / strategy session and ways-of-working call. 5Share relevant collateral: case studies, data, thought-leadership angles, company roadmap.