Prepared for TrueLayer

Money20/20 & Irish Expansion

Two stories, one moment. A European launch in Amsterdam, a national growth story in Ireland.

May 2026

The Approach

One announcement. Four audiences.

TrueLayer uses Money20/20 Europe as the launch moment for a major M&A and new product announcement, centred on the acquisition of a Dutch company. Strong local hook for Amsterdam, with clear relevance across the wider European fintech and payments ecosystem. The Irish office expansion provides a separate, dedicated growth story for Irish media. Beachhut is on the ground in Amsterdam and Ireland to drive both.

Dutch

Local relevance, fintech ecosystem

Use the acquisition of a Dutch company to drive local relevance. Position the deal as a significant moment for the Netherlands' fintech ecosystem and TrueLayer's European growth.

Fintech trade

Sector credibility

Target specialist payments, open banking and fintech outlets to build sector credibility and highlight the product and market implications of the announcement.

International

European angle, on-site at M20/20

Support the London agency in securing broader international coverage. Beachhut focused on strengthening the European angle and maximising on-site opportunities at Money20/20.

Irish

A national growth story

Use the office expansion to build a dedicated national story, highlighting TrueLayer's investment in Ireland and its growing European footprint.

In addition to ongoing media scanning to identify opportunities to comment on industry-related issues, plus full event support around Money20/20 itself.

Pricing & KPIs

Dedicated team. Concrete deliverables.

SCOPE

◆ Dedicated account team
◆ Strategy & messaging
◆ Writing & localisation of press releases
◆ Media list development
◆ Spokesperson media training
◆ Outreach & introductions
◆ Interview prep and staffing
◆ Ongoing news monitoring & reports

MINIMUM KPIs PER ANNOUNCEMENT

2x

Tier 1 pieces

National and international top-tier outlets.

5x

Trade / tier 2 pieces

Specialist fintech, payments, open banking outlets.

Full event support

On the ground in Amsterdam at Money20/20, plus journalist engagement around TrueLayer's evening event.

Pricing valid until 31 May 2026. Fees quoted exclusive of VAT.

Your Team

Senior people. On the ground in Amsterdam and Dublin.

Aaron Linnane

Senior Account Manager

Day-to-day lead

Amsterdam-based. Senior PR campaigns for tech startups, plus International PR Manager experience at Ryanair across European markets.

Amsterdam

Barry Bracken

International PR Director

Strategy & reputation

15 years across global organisations and fast-scaling tech brands. VanMoof, UNICEF, DataSnipper, The World Bank. MSc in Communication Science, University of Amsterdam.

Amsterdam

Bella Kuttel

Account Executive

Execution & outreach

LLB Edinburgh, MSc Entrepreneurship UCL (1st). Has advised early-stage founders and tech ventures across international markets.

London

Strategic counsel

Paul Hayes

CEO & Founder

Dublin

Niall McLoughlin

Managing Director

Dublin

Case Studies & Next Steps

We do this already.

Coinbase

UK, DE, FR, IE, NL, ES, IT, Nordics

European PR for the world's most trusted crypto platform. Profiling country leads as authorities on the future of finance, amplifying company news on regulation, and establishing trust as Coinbase enters new markets.

Monzo

Ireland

Beachhut has worked with Monzo since their 2025 Irish launch. Positioning Monzo as an ultra-safe challenger bank, elevating leadership profile, and projecting product offering and long-term ambition through Irish financial, tech, business, and consumer media.

NEXT STEPS

1Review and respond with questions. 2Agree start date. 3Contract shared via SignNow. 4Messaging / strategy session and ways-of-working call. 5Share relevant collateral: case studies, data, thought-leadership angles, company roadmap.

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